Stearns Ford — June 2026 Pace Report MTD · Month Open

As of Wednesday, June 3, 2026  ·  2 of 26 selling days complete  ·  booked through 6/2 (Stone Eagle last import 6/2 10:38 pm)
Read this first — it's day 2. Only 2 of 26 selling days are in the books. Pace is calculated by multiplying the 2-day total by 13, so every booked unit swings the pace by ~13. Treat the 169-unit / $835K pace as directional noise, not a forecast — it will settle as the month fills in. The numbers worth acting on this early are the per-vehicle gross (PVR) and the source close rates, both below.

Where June Stands (2 selling days)

Units — MTD
13
3 New / 10 Used
Pace: ~169 (volatile)
Total Gross — MTD
$64,241
$4,942 total PVR
Pace: ~$835,132
F&I Gross — MTD
$44,841
$3,449 F&I PVR
Pace: ~$582,931
Front Gross — MTD
$19,400
$1,492 front PVR
Pace: ~$252,201
June opened hot: 13 units booked in the first 2 selling days (6.5/day) at a $4,942 total PVR — running well above May's $4,574 close. The standout is the back end: $3,449 F&I PVR vs $2,726 in May. Small sample, but the deal quality out of the gate is excellent.

Dealership — MTD & Pace

MetricMTD (thru 6/2)Pace (×13)
Units Sold13~169
— New3~39
— Used10~130
F&I Gross$44,841~$582,931
Front Gross$19,400~$252,201
Total Gross$64,241~$835,132
Pace = MTD × (26 total selling days ÷ 2 completed). Sundays excluded (June closed 6/7, 6/14, 6/21, 6/28). On 2 days of data the multiplier is blunt — the MTD column is the real number; the pace column is a directional projection only.

Per-Vehicle Averages — MTD

MetricJune MTDMay Final
F&I PVR$3,449$2,726
Front PVR$1,492$1,848
Total PVR$4,942$4,574
PVR doesn't scale with pace — these are real averages and the most trustworthy early signal. F&I is carrying June so far (+$723/unit vs May), while front PVR is softer (–$356/unit). Top early deals: Mwazighe $8,220 total (1 unit, $7,210 F&I!), Green $9,868 F&I gross on 2 units, Mebane $6,284 F&I PVR. Frye gave up the front (–$843) on his one used deal — worth a look.

By Source — Pace vs Goal

Source MTD % Goal % Pace Units At Goal Pace Gross At Goal Gross
Walk-In (9 sold on 18 leads) 50.0% 40% 117117 $578,214$578,214
Phone Show Close (1 of 4 shown) 25.0% 50% 1326 $64,246$128,492
Internet Show Close (5 of 8 shown) 62.5% 50% 6565 $321,230$321,230
Campaign Show Close (0 of 3 shown) 0.0% 30% 011.5 $0$56,833
Total 195219.5 $963,690$1,084,769
Pace = source MTD sold × 13 (26 selling days ÷ 2 completed). At Goal = (walk-in leads × 40%) and (appts shown × goal %), paced; sources already at/above goal (Walk-In, Internet) held flat at their pace. Gross uses store-avg total PVR $4,942 × units. This table is on eLEAD's traffic count (15 sold through 6/2). Repeat/referral/buying-team deals carry no appt-path lead, so the "Other" line is empty this early and will build positive as the month fills in — exactly like May closed at +26 there. Source pace (195 / ~$964K) runs a touch ahead of the booked dealership pace in the hero (169 / $835K) — 2 deals eLEAD has marked sold at write-up that Stone Eagle hasn't booked at contract yet; that gap closes overnight as they book. Walk-In % = sold ÷ leads; Phone/Internet/Campaign = sold ÷ appts shown.

What's on the table at pace

+24.5 units    +$121,079 gross
If Phone and Campaign close at goal the rest of the way, the pace lifts from ~169 to ~193.5 units / ~$956K. Internet (62.5%) and Walk-In (50%) are already over goal — no lift needed there. The entire gap is the same two channels that missed all month in May: Phone (1 of 4 shown) and Campaign (0 of 3 shown). Get a manager on every phone and campaign appointment now, before the pattern sets for June. (Tiny 2-day sample — directional.)

Act on this now (day 2)

Salespeople — MTD (booked thru 6/2 · click any column header to sort)

Salesperson New Used Units MTD Units Pace F&I PVR Front Gross Front Pace Total Gross Total Pace
Green, Canden112.026.0$6,185$7,365$95,751$19,735$256,558
Mebane, Clarence112.026.0$4,183$4,202$54,626$12,569$163,395
Rogers, Gearmal022.026.0$1,703$297$3,861$3,704$48,146
Mwazighe, Kevin101.013.0$7,210$1,010$13,125$8,220$106,860
Bass III, Wiley011.013.0$3,165$262$3,412$3,427$44,552
Frye, Ethan011.013.0$3,039-$843-$10,953$2,197$28,555
Gregory, Ronald011.013.0$2,298$850$11,044$3,148$40,924
Origgi, Samantha011.013.0$1,812$3,139$40,802$4,951$64,358
Perry, Austin011.013.0$1,462$1,599$20,792$3,061$39,798
House (unassigned)011.013.0$1,711$1,519$19,742$3,230$41,987
Total31013169$3,449$19,400$252,201$64,241$835,132
Source: Stone Eagle Ranking Report, Stearns Ford, June MTD (Booked & Finalized), pulled 6/3 (data thru 6/2). Pace = MTD × 13 (26 selling days ÷ 2 completed) for units, front gross, and total gross. F&I PVR is per-unit so it isn't paced. Front & Total are dollar totals. Frye's front pace is negative because his one used deal gave up front ($-843). "House (unassigned)" is one used deal with no salesperson attached — kept so the total reconciles to 13. Rows may differ from the Total by a dollar or two from rounding.
Early recognition (tiny sample — don't over-read)

Desklog Statistics (6/1–6/3 · click any column header to sort)

Rep Ups Phone Internet Campaign Be Backs Total Visits New Used Demo Demo % Office Office % TO TO % Sold Closing %
Mabry, Anthony3001041300%250%4100%00%
Reid, Ethan02200404125%250%4100%00%
Gregory, Ron20001312133%133%3100%133%
Rogers, Germal20100312267%3100%3100%267%
Todd, Katie0003033000%00%3100%00%
Escalante, Jacqueline0020022000%150%2100%00%
Green, Canden01100211150%150%2100%3150%
Markovic, Maja01100202150%2100%2100%00%
Mebane, Clarence200002112100%2100%2100%3150%
Origgi, Samantha00110202150%2100%2100%150%
Petterson, James2000021100%00%2100%00%
Bass, Wiley1000010100%1100%1100%1100%
Frye, Ethan100001011100%1100%1100%1100%
M, Angel1010022000%150%150%150%
Williams, Shawn100001011100%00%1100%00%
Perry, Austin0000000000%00%00%10%
House, House100001011100%1100%1100%1100%
Total1649513513221234%2057%3497%1543%
Source: eLEAD Desklog Statistics w/BeBacks (FD), 6/1–6/3 (pulled 6/3). "Office" = deals taken to the desk (this report's write-up equivalent). Closing % >100% (Green, Mebane) reflects sold deals from prior-day ups landing in the period. BDC reps (Reid, Escalante, Markovic, Todd) show 0 Sold by design. eLEAD CRM sold 15 runs ahead of the 13 booked in Stone Eagle (CRM marks sold at write-up; Stone Eagle books at contract).

User Activity Performance (6/1–6/3 · click any column header to sort)

Name Showroom Ups Phone Ups Internet Ups Campaign Ups Calls Emails Texts Appts Created Appts Owned Shown Appts Created Shown Total Visits Sold
Reid, Ethan05211282250281104340
Escalante, Jacqueline021691897820682320
Markovic, Maja025117111822682720
M, Angel10004513601021
Gray, Jeffrey000036221100000
Origgi, Samantha0001362911021
Rogers, Germal2300310200032
Bass, Wiley1200306301011
Gregory, Ron2000282111121
Todd, Katie0000270303330
Mabry, Anthony3001190700040
Petterson, James21011711440020
Green, Canden1110162402023
Davidson, Steve0000110000000
Perry, Austin000081100001
Frye, Ethan1000420000011
Mebane, Clarence300000000023
Williams, Shawn1000201210010
Total181643141,0094977773317173415
Source: eLEAD User Activity Performance (U), 6/1–6/3 (pulled 6/3). BDC (Reid, Escalante, Markovic, Todd) carry the call/email/text volume and set appts for closers — their 0 Sold is by design. Near-zero rows (Hedman, Ritorto, Inactive Users) omitted. Total Sold 15 = eLEAD CRM count.

CSI — Sales (New Car)

New Cars Sold (MTD)
3
Surveys (June)
2
Surveys — Pace
26
Response Rate
67%
Goal
50%
5-Star
2 / 2

5-Star Surveys by Salesperson

Salesperson
MTD
Pace
Jeff Gray
1
13
Canden Green
1
13
Total
2
26
Both June new-car CSI surveys came back 5-star — credit Jeff Gray and Canden Green. 2 of 3 new deliveries surveyed = 67% response, above the 50% goal. Tiny early sample, but a clean start. (CSI entered manually from Stephen.)

June Google Reviews — Recognition by Employee MTD · 1

June Reviews (net-new)
1
Pace (full month)
13
Named a Sales Rep
0
Named Buying Team
1
One net-new 5-star review since the May close-out (pulled 6/2): Randy Osborne (6/3) thanked Thomas on the buying team for a fair we-buy offer. June's running total starts fresh from here; the June-1 reviews (Ron, Germal, Samantha) were already credited in the final May report, so they're not re-counted.

Buying Team

Buyer
Mentions
Thomas Hitt
1
Total
1
Sales-team Google count is 0 net-new for June so far. Source: Stearns Ford GBP, sorted Newest, pulled 6/3.

June Facebook Mentions — by Rep MTD · 4

Posts (net-new)
4
Pace (full month)
52
Rep-Authored
4
Customer / Fan
0
Rep
Posts
Ron Gregory
1
Canden Green
1
Shawn Williams
1
Germal Rogers
1
Total
4
Four net-new rep-authored posts since the May close-out: Ron Gregory (Mr. Eggers, Escape SEL AWD), Canden Green (Beverly family, Expedition Limited), Shawn Williams (Tonya, Enclave), Germal Rogers (Bridgett & Chris, Pathfinder). All four delivered the post-the-delivery habit out of the gate. Source: Stearns Ford FB mentions, sorted Most Recent, pulled 6/3.
Recognition notes
June MTD · 2 of 26 selling days · Data sources: eLEAD Traffic Management (6/1–6/3, pulled 6/3) · Stone Eagle Ranking Report (Booked & Finalized, thru 6/2, pulled 6/3) · Stearns Ford GBP (Newest, 6/3) · Stearns Ford FB mentions (Most Recent, 6/3) · Ford OneCX / Medallia (CSI, manual — entered 6/3) · Desklog & UAP 6/1–6/3 (pulled 6/3)